Essays about: "transferability of competitive advantage"

Showing result 1 - 5 of 6 essays containing the words transferability of competitive advantage.

  1. 1. Dynamic Capabilities and Competitive Advantage: A Systematic Review of Conceptual Research 1997-2020

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hendrik Behrendsen; Alexander Tombach; [2020]
    Keywords : strategic management; dynamic capabilities; competitive advantage; resources; organizational change; Business and Economics;

    Abstract : Dynamic capabilities enable firms to systematically modify their resource base and build competitive advantage. As dynamic capabilities literature is diverging in definition and scope, this research work analyzes conceptual literature on dynamic capabilities regarding commonalities, differences, and development over time. READ MORE

  2. 2. Influencing factors on the implementation and integration of strategic improvement systems in multinational corporations: A case study of Volvo Production System in geographically dispersed subsidiaries within Volvo Group Trucks Powertrain

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Rydin; Jessica Millegård; [2018-07-03]
    Keywords : Company-specific production systems; XPS; strategic improvement programs; VPS; lean programs; program management;

    Abstract : In today's competitive environment companies face the challenges of continuously working towards making their operations more efficient and effective in pursuance to remain a competitive advantage. In order to cultivate a culture of continuous improvement many enterprises have chosen to develop tailored company specific production systems, known as “XPS”, that aims to optimize the company’s operations. READ MORE

  3. 3. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

  4. 4. Transferability of Online Store Image- A Comparative Study of Zalando's Online Store Image In Germany, Sweden and The Netherlands.pdf

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Arne Wesche; Patrick Breuling; [2013]
    Keywords : online store image; Zalando; fashion retailing; standardization; online retailing; internationalization; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to examine the role of online store image in the internationalization process of online retailers. Based on the assumption that a favorable image is a competitive advantage for retailers, this master thesis examines whether or not a favorable domestic online store image, can be replicated in the in- ternationalization process of online retailers. READ MORE

  5. 5. Knowledge Sharing in Inter-Organizational Networks : An Evaluation of the Knowledge Sharing Processes in the SAPSA Network

    University essay from IHH, Företagsekonomi

    Author : Karin Fröjdh; Josef Brengesjö; Kirsten Wenderholm; [2012]
    Keywords : Knowledge Sharing; Knowledge Networking; Inter-Organizational Networks; Benefits of Knowledge Networking; Barriers to Knowledge Networking; SAP; SAPSA;

    Abstract : This paper is aiming to discover the conditions and processes that facilitate and influence an efficient knowledge transfer in knowledge networks such as the inter-organizational SAP network SAPSA. Knowledge is a strategically important source for companies, not only because it fosters internal growth, but also because it leads to competitive advantage. READ MORE