Essays about: "transmedia engagement"

Showing result 1 - 5 of 6 essays containing the words transmedia engagement.

  1. 1. Björk's Biophilia – Affordances of the Biophilia app: Exploring Music and Education through Technology and Transmedia Storytelling

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Caroline Pearsall; [2023]
    Keywords : ;

    Abstract : The Biophilia app-album and Educational Project designed by Björk are a fascinating foray into combining science and music education within avantgarde art, media and technology. Her project is unique and remains the only one of its kind. READ MORE

  3. 2. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
    Keywords : League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

    Abstract : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. READ MORE

  4. 3. Transmedia Storytelling & Web 4.0 — an upcoming love story : Investigating transmedia storytelling across Web 2.0 & 3.0 to assess its relationship with Web 4.0

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Cornelia Solsjö; Sandra Aronsson; [2022]
    Keywords : Web 2.0; Web 3.0; Web 4.0; transmedia storytelling; cross case study; case study; reverse engineering; visual mapping; Gorillaz; engagement;

    Abstract : The world wide web has gone through several distinct eras since its launch in 1989, going through the eras Web 1.0, Web 2.0, and Web 3.0. READ MORE

  5. 4. Transmedia storytelling in the music industry : The case of BTS

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Alvia Zuhadmono; [2021]
    Keywords : BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

    Abstract : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. READ MORE

  6. 5. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE