Essays about: "transmedia"

Showing result 1 - 5 of 11 essays containing the word transmedia.

  1. 1. From Rolling to Reading: An Analysis of the Adaptation of Narrative Between Role-Playing Games and Novels

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media

    Author : Nikolai Bjädefors Butler; [2018]
    Keywords : narrative; transmedial narratives; role-playing games; fictional worlds; adaptation; transmedia; dungeons dragons; call of cthulhu; superworld; Languages and Literatures;

    Abstract : Narratives are present throughout media, ranging from its traditional point of study, literature, to newer media such as films, graphic novels and video games. While these narratives have always transcended barriers to some degree today we find that the concept of transmedial narratives has become more relevant via the interconnected storyworlds established throughout popular culture. READ MORE

  2. 2. The period is political - Activist advertising of female sanitary products

    University essay from Malmö universitet/Kultur och samhälle

    Author : Amanda Pettersson; [2018]
    Keywords : Femvertising; feminist advertising; female sanitary products; menstruation; discourse analysis; Sweden; Postfeminism;

    Abstract : This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the incorporation and the adaptation of activist and feminist discourse in these commercial campaigns. READ MORE

  3. 3. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

  4. 4. How Real-Time Marketing Affects Social Media Engagement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjursten; Felicia Sylvendahl; [2017]
    Keywords : Real-time; Social Media Engagement; Consumption; Contribution; Creation; Transmedia Storytelling; SKAM; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to make a comparison and measure what effect the integration of real-time in transmedia storytelling has on social media engagement. Furthermore, this research aims to add new insights to the social media engagement and real- time marketing field, by incorporating knowledge from the transmedia storytelling literature. READ MORE

  5. 5. ThesisMaster ProgramChallenges of Transmedia Storytelling : Considerations of Creating of Transmedia Projects

    University essay from Högskolan Dalarna/Akademin Humaniora och medier

    Author : Suha Hazboun; [2014]
    Keywords : ;

    Abstract : .... READ MORE