Essays about: "transmedia"

Showing result 1 - 5 of 25 essays containing the word transmedia.

1. 1. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.

   University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

   Author : Sarah R. Kern; [2024-02-06]
   Keywords : Production reception; Hegemony; Discourse; Transmedia; Witcher; Fantasy; Polish Fantasy; Media literacy; Convergence culture; Fan-studies; Participation culture; Technical communication; Digital Role-Playing Games; Civic imagination; Netnography; ;

   Abstract : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. READ MORE

3. 2. Goncharov and Collaborative Storytelling : How Tumblr Invented a Fake Martin Scorsese Movie

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Anna Birna Turner; [2023]
   Keywords : goncharov; tumblr; transmedia; storytelling; ARG; social media; fandom;

   Abstract : Online fandoms are capable of various feats; from influencing the TV shows they watch to funding half-baked convention scams, Tumblr fandoms in particular are infamous across the internet. Their chaotic and intense nature simultaneously leads to intense bouts of creative activity, pumping hundreds of thousands of fan works into the Tumblr ecosystem every year. READ MORE

4. 3. Björk's Biophilia – Affordances of the Biophilia app: Exploring Music and Education through Technology and Transmedia Storytelling

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Caroline Pearsall; [2023]
   Keywords : ;

   Abstract : The Biophilia app-album and Educational Project designed by Björk are a fascinating foray into combining science and music education within avantgarde art, media and technology. Her project is unique and remains the only one of its kind. READ MORE

5. 4. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
   Keywords : League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

   Abstract : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. READ MORE

6. 5. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE