Essays about: "travel websites"

Showing result 1 - 5 of 26 essays containing the words travel websites.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Estimating the Impact of Website Changes on Conversion Rates

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Jan Jarco; [2023]
   Keywords : website design; causal inference; observational study; average treatment effects; double machine learning; Business and Economics;

   Abstract : This study sought to evaluate the historical impact of changes to an ordering page of an online travel agency on its conversion rates. Data gathered from the website over a year, detailing aspects such as travel dates, prices, itineraries, number of passengers, travel time, and carriers, was analyzed. READ MORE

4. 3. Dark Patterns in the Travel Industry : A study on users’ perception of dark patterns on airline companies’ websites

   University essay from Uppsala universitet/Informationssystem

   Author : Ebba Holmberg; Sarah Manse; [2023]
   Keywords : Dark patterns; deceptive patterns; dark UX; user experience; user perception; Dark patterns; deceptive patterns; dark UX; användarupplevelse; användares uppfattning;

   Abstract : This thesis investigates how airline companies use dark patterns on their websites and how users perceive them. Dark patterns are deceiving design strategies that take advantage of users by integrating misleading user interface features to trick users into doing things they did not mean to. READ MORE

5. 4. Communicating COVID-19 Policies on Tourism Company Websites : A content analysis of tourism company websites in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Jacques Monfaite; Roshan Naravulu; [2022]
   Keywords : COVID-19; tourism companies; tourism websites; COVID-19 policy; COVID-19 communication; content analysis; SCCT; URT; Framing Theory;

   Abstract : COVID-19 has taken a major toll on the tourism industry. Traveler confidence has decreased as travel restrictions and fears regarding the virus have increased. As tourist destinations rely more on local tourism to survive the current crisis, communicating COVID-19 procedures is vital to mitigate tourist ́s safety concerns. READ MORE

6. 5. Pareto principle in software : Feature usage and software development in relation to the Pareto principle

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Jakob Persson; Erik Nicklasson; [2022]
   Keywords : Pareto; Pareto principle;

   Abstract : The works of Vilfredo Pareto and the power law that originally was meant to describe the uneven distribution of wealth in Italy, have turned out to be applicable to describe lots of other areas and fields. This thesis aims to investigate the Pareto principle in relation to software, mainly looking into websites and applications, and seeing how the usage of different features is spread among each other. READ MORE