Essays about: "trends in internet marketing"

Showing result 1 - 5 of 18 essays containing the words trends in internet marketing.

1. 1. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Sikandar Majid; Farhan Tanveer; [2023]
   Keywords : Marketing Strategy; Jovi and Foodpanda;

   Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

3. 2. Prediction of the future trend of e-commerce

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Freja Engström; Disa Nilsson Rojas; [2021]
   Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

   Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

4. 3. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Alqvist; Erika Klaus; [2018]
   Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

   Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE

5. 4. The use of data in social media marketing : An explorative study of data insights in social media marketing

   University essay from Umeå universitet/Företagsekonomi

   Author : Sophie Grönlund; Tommy Schytt; [2017]
   Keywords : Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

   Abstract : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. READ MORE

6. 5. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE