Essays about: "trends"

Showing result 1 - 5 of 2517 essays containing the word trends.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  2. 2. Effect of stand age on soil respiration in managed vs unmanaged Scots pine stands

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Richard Engholm; [2024]
    Keywords : chronosequence; soil respiration; total respiration; autotrophic respiration; heterotrophic respiration; forestry;

    Abstract : How the forests in Sweden and around the world have been, and are still today, managed is a hot debate. The rotation forestry that is commonly used in Sweden has been the focus of debate regarding whether it is a sustainable management method, and whether it should be changed. READ MORE

  3. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  4. 4. Simulator to generate realistic data from a vehicle driving in a mine

    University essay from Linköpings universitet/Tillämpad matematik; Linköpings universitet/Tekniska fakulteten

    Author : Emil Kari; [2024]
    Keywords : Time series analysis; Navigation system; Underground mines; Post-analysis;

    Abstract : This project aims to develop a simulator for generating realistic data from vehicles operating in underground mines, encompassing positional data and sensor values of the velocity and angle. The project addresses the challenge of analyzing the Hybrid Positioning algorithm within Mobilaris Onboard, a navigation system for underground mines. READ MORE

  5. 5. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE