Essays about: "trip retailers"
Found 4 essays containing the words trip retailers.
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1. The influence and management of the electronic Word-of-Mouth within the French tourism industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM. Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. READ MORE
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2. Let's Integrate! - A quantitative study on how retail channel integration affects consumer's satisfaction, offer perception and the value of the shopping trip itself
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Retailing is a tough business; changing consumer trends and technological improvements constantly pressure retailers to improve their offerings. With the proliferation of the mobile internet retailers are scrambling to offer their customers more and more touch points to interact. READ MORE
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3. Lönsamhetsfaktorer i brittisk nötproduktion : en inblick i McDonald's leverantörskedja
University essay from SLU/Dept. of Biosystems and Technology (from 130101)Abstract : Syftet med denna studie är att identifiera hur aktörer i den brittiska leverantörskedjan för nötkött uppfattar sin lönsamhet samt vilka faktorer som är viktiga bakom en god lönsamhet. Syftet med studien är att svenska nötköttsproducenter och McDonald’s ska kunna dra lärdom från den brittiska leverantörskedjan för nötkött. READ MORE
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4. Supplier Development within Dyadic Relationships in the Swedish Furniture Retail Industry
University essay from Ekonomihögskolan, EHVAbstract : Globalization and associated economic changes have led to a lot of opportunities and hazards that companies are facing. Especially the increased role of customer demands and the interconnected shift from seller markets to buyer markets were the driving factors and incentives for the research work of this Master Thesis. READ MORE