Essays about: "trust models B2B"
Found 1 essay containing the words trust models B2B.
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1. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior
University essay from Institutionen för marknadsföring (MF)Abstract : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. READ MORE
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