Essays about: "trusting intentions"

Found 4 essays containing the words trusting intentions.

  1. 1. Gamification: Gamified Elements’ Impact on Online Trust

    University essay from Lunds universitet/Institutionen för informatik

    Author : David Hall; Zsofia Toke; [2018]
    Keywords : Gamification; online trust; gamified elements; trusting beliefs; trusting intentions; Social Sciences;

    Abstract : The purpose of this study is to investigate the effects of gamification on online trust, testing the impact through the use of an e-commerce website, Ebay. The objective of the paper is to discover how a certain type of visual design element implemented on websites impacts users’ extent of online trust. READ MORE

  3. 2. Disclosing Personal Information to Social Networking Site Providers : The role of trust, risk and perceived benefits

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nima Ghamari; Lovisa Mellbin; [2015]
    Keywords : Social Networking Sites; SNS; User-to-organizational privacy; Personal information disclosure; behavioral intention; Trusting beliefs; trust; risk beliefs; risk; Self-presentation;

    Abstract : This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. READ MORE

  4. 3. Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Henrik Huotari; [2012]
    Keywords : self-service technologies; customer satisfaction; SST; self-service channels; SAS; service design; self-service; customer co-production; adoption; self-service options;

    Abstract : This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. READ MORE

  5. 4. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions

    University essay from IHH, Marketing and Logistics

    Author : Sara Hellsten; Maria Lidgren; [2011]
    Keywords : Rhetoric; Personal Selling; IKEA Jönköping; Trust; Credibility; Persuasion; Attitude; Product Knowledge; Add-on sales;

    Abstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE