Essays about: "tv commercial thesis"

Showing result 16 - 19 of 19 essays containing the words tv commercial thesis.

  1. 16. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Robin Sköld; Magnus Nilsson; [2009]
    Keywords : Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

    Abstract : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. READ MORE

  3. 17. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    University essay from IHH, Företagsekonomi

    Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE

  4. 18. IBR camera system for live TV sport productions

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Anna-Karin Hulth; Erik Melakari; [2005]
    Keywords : ;

    Abstract : The mix of regular sport production and new digital techniques can give the audience a more spectacular viewing experience. Nowadays, for example, commercial banners can be virtually added onto the arenas, and statistical information, such as shot speed in soccer games, lengths in athletics and yards in American football, can be calculated and visualized during the events. READ MORE

  5. 19. Strategies for establishing a new successful brand on the Swedish market

    University essay from Ekonomiska institutionen

    Author : Anna Maluszynska; Kristina Torstensson; [2004]
    Keywords : Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

    Abstract : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. READ MORE