Essays about: "tv commercials thesis"
Showing result 1 - 5 of 14 essays containing the words tv commercials thesis.
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1. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE
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2. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE
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3. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children
University essay from Linköpings universitet/Tema BarnAbstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE
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4. The Impact of Environmental and Societal CSR Messages on Purchase Intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE
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5. Beauty Advertising - Message and Content
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE