Essays about: "tv-reklam"

Showing result 1 - 5 of 9 essays containing the word tv-reklam.

  1. 1. Predicting television advertisement reach with machine learning models

    University essay from Linköpings universitet/Databas och informationsteknik

    Author : Joar Måhlén; Alexander Olsson; [2022]
    Keywords : Reach; Machine learning; Television advertisement;

    Abstract : Despite the entry of many media services, television remains the most used media service and accounts for the largest advertising spending globally. One of the main metrics for measuring the successfulness of a television advertising campaign is reach, the percentage of the intended target audience that has seen the television advertisement. READ MORE

  3. 2. Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Narendran Mappat; [2020]
    Keywords : ;

    Abstract : Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. READ MORE

  4. 3. Undersökning av digital marknadsföringsstrategi

    University essay from SLU/School for Forest Management

    Author : Viktor Svedlund; [2020]
    Keywords : digitalisering; digital marknadsföring; sociala medier;

    Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE

  5. 4. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Christensen; Peter Skoggård; [2017]
    Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

    Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE

  6. 5. A study of the use of English and other languages in TV-commercials in Sweden

    University essay from Institutionen för språk, litteratur och interkultur

    Author : Susanne Lepp; [2013]
    Keywords : Swedish TV-commercials; English in commercials; code-switching; globalization; svensk tv-reklam; engelska i reklam; tvåspråkighet; global engelska;

    Abstract : This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found in this study apart from Swedish were English, Italian andGerman. The results show that the most common language was Swedish, which was used in405 (96. READ MORE