Essays about: "type of alliance"

Showing result 1 - 5 of 11 essays containing the words type of alliance.

  1. 1. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  3. 2. The public political narrative of the Bolivarian Alliance for the People of our America

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Lola Axelle Ovarlez; [2021]
    Keywords : bolivarian alliance; alba; democracy; narrative analysis; latin america; Law and Political Science;

    Abstract : This research presents a narrative analysis of the public political narrative of the Bolivarian Alliance for the People of our America. The aim of the study is to explore how the organization creates a narrative of itself and its political project, through the use of temporal framing, motifs, symbols, characters and subplots that are all connected to each other. READ MORE

  4. 3. The United States and NATO, a sound relationship? - A content analysis of US sentiments towards NATO in context of military contributions

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Axel Danielsson; [2020]
    Keywords : United States; NATO; burden-sharing; defense expenditures; contributions; role conceptions; US Congress; Law and Political Science;

    Abstract : NATO, the North Atlantic Treaty Organization, is a defense coalition that for many years has served to protect the peace and security of many nations. Its capabilities as a collective alliance have predominantly been built on the contributions from its member states, among which the United States undoubtedly has been one of its most foundational components. READ MORE

  5. 4. The Turkish International Roll-on/Roll-off Industry : Analysis of the Industry and the Strategies of the Companies on the European Lines

    University essay from Uppsala universitet/Institutionen för teknikvetenskaper

    Author : Zeynep Aslan; [2017]
    Keywords : business strategy; ro-ro; roll-on roll-off; shiping; turkish companies;

    Abstract : Ro-ro transportation is a type of short-sea shipping where the wheeled cargo is transported by ro-ro (roll-on/roll-off) vessels.This transportation type is different than other sea shipping transportations such as container shipping. READ MORE

  6. 5. Unlicensed and licensed low-power wide area networks : Exploring the candidates for massive IoT

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Daniel Sjöström; [2017]
    Keywords : LPWA; LPWAN; IoT; massive IoT; NB-IoT; eMTC; EC-GSM-IoT; SigFox; LoRa; LoRaWAN; LoRa Alliance;

    Abstract : In the Internet of things (IoT), many applications will require low-power and low-cost to achieve long lifetime and scale (respectively). These types of applications are referred to as massive IoT, as opposed to critical IoT, which emphasizes ultra-high reliability and availability and low latency. READ MORE