Essays about: "type of communication in business"

Showing result 1 - 5 of 100 essays containing the words type of communication in business.

  1. 1. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  3. 2. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Madelon Blokdijk; Annika Elmberg; [2023]
    Keywords : Entrepreneurial Role Models; Entrepreneurial Aspiration; Female Entrepreneurship; Social Media Entrepreneurship.; Business and Economics;

    Abstract : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. READ MORE

  4. 3. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Kevin Nermark; [2023]
    Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE

  5. 4. Office localization and the impact of remote work: A case study of a KIBS

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Simon Karlberg; Antonius Mekhael; [2022]
    Keywords : ;

    Abstract : The COVID-19 pandemic has induced society to conduct work more remotely and therefore created challenges in adapting to this change. Remote work has created new opportunities of being less geographically bound when conducting work which therefore evokes the questions of what considerations are of importance when implementing remote work and how it has affected the choice of physical location. READ MORE

  6. 5. Institutionalized practices to the rescue! : A qualitative study on how start-ups strive to scale up and achieve growth by working with institutionalized practices

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Gustav Krantz; Kave Bashiri; [2022]
    Keywords : Start-ups; Growth; Organizational Performance; Institutionalized Practices; Internal processes and Routines; Organizational Behavior.;

    Abstract : Introduction: Since the 1980s and onwards, entrepreneurship and start-ups have exploded. In comparison to more established companies, firms that are defined as start- ups wanting to scale-up are coined by different sorts of vulnerabilities. These can be found in their lack of resources regarding both financial and human capital. READ MORE