Essays about: "type of communication used in business"

Showing result 1 - 5 of 48 essays containing the words type of communication used in business.

1. 1. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : João Ferreira; [2023]
   Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

   Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

3. 2. Beyond the Screen - Unveiling the Impact of Female Social Media Entrepreneurs as Role Models who Encourage Entrepreneurial Aspiration

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Madelon Blokdijk; Annika Elmberg; [2023]
   Keywords : Entrepreneurial Role Models; Entrepreneurial Aspiration; Female Entrepreneurship; Social Media Entrepreneurship.; Business and Economics;

   Abstract : This thesis explores the impact of female social media entrepreneurs (SMEs) on the entrepreneurial aspirations of young female adults. Using a qualitative research approach, the study employs an exploratory, abductive research design and semi-structured interviews to gain a deeper understanding of how social media entrepreneurs encourage entrepreneurial aspirations of young female adults. READ MORE

4. 3. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Kevin Nermark; [2023]
   Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE

5. 4. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : David Fouhy; Alfredo Pais; [2022]
   Keywords : PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

   Abstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE

6. 5. Operational risk management (ORM) in the Industrial Symbiosis (IS) supply chain. : A qualitative study of ORM and the Triple Bottom Line (TBL) within the IS-supply chain.

   University essay from Umeå universitet/Företagsekonomi

   Author : David Wennerström; Jonas Marklund; [2022]
   Keywords : ;

   Abstract : One of the biggest challenges for society nowadays is the environmental crisis that is characterized by the continuing growth, and depletion of Earth's natural resources combined with vast amounts of carbon dioxide emissions putting a strain on the world's ecosystem. To tackle this impending calamity and preserve our way of life, countries, and companies are creating new innovations and solutions. READ MORE