Essays about: "type of online advertising"

Showing result 1 - 5 of 18 essays containing the words type of online advertising.

1. 1. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Adrian Brännstam; Simon Eliasson; [2023]
   Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

   Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

3. 2. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Johannes Ahola; Olivia Gunnarsson; [2023]
   Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

   Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE

4. 3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

5. 4. Customer engagement in second-hand fashion marketplaces after the pandemic

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Carla Lopez; Farrah Ouattara; [2021]
   Keywords : ;

   Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

6. 5. Surviving as an artist in the era of social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Samu Vilppula; Juuso Ketola; [2021]
   Keywords : ;

   Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE