Essays about: "types of Customer loyalty programs"

Showing result 1 - 5 of 7 essays containing the words types of Customer loyalty programs.

1. 1. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Amanda Rudälv; [2023]
   Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

   Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

3. 2. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

4. 3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amanda Simmeborn; Paulina Åberg; [2016]
   Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

   Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

5. 4. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

6. 5. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daniel Svensson; Mikael Tran; [2014]
   Keywords : CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

   Abstract : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. READ MORE