Essays about: "types of Customer loyalty programs"

Found 5 essays containing the words types of Customer loyalty programs.

  1. 1. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Amanda Simmeborn; Paulina Åberg; [2016]
    Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

    Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

  2. 2. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    University essay from

    Author : Jesus Mendoza; Daniel Gonzalez; [2016]
    Keywords : loyalty; customer reward program; grocery store; share of wallet;

    Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

  3. 3. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Daniel Svensson; Mikael Tran; [2014]
    Keywords : CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

    Abstract : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. READ MORE

  4. 4. Temporal Discounting of Different Commodities in Airline Customer Reward Programs

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Alana Knapman; Jon Tronde; [2012]
    Keywords : Customer reward programs; customer loyalty; temporal discounting;

    Abstract : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. READ MORE

  5. 5. The Creation of Customer Loyalty - A Qualitative Research of the Bank Sector

    University essay from Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi; Högskolan Kristianstad/Institutionen för ekonomi

    Author : Daniel Jacobsen; Magnus Olsson; Andreas Sjövall; []
    Keywords : ;

    Abstract : The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer loyalty, customer satisfaction, loyalty programs, customer clubs, monetary benefits and social bonds. READ MORE