Essays about: "types of brand elements"
Showing result 1 - 5 of 9 essays containing the words types of brand elements.
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1. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE
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2. The Consumer Education Journey
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE
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3. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. READ MORE
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4. Activating A Brands Track Record Using Retro Branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE
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5. Study of glue-laminated timber connections with high fire resistance using expanded steel tubes
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : A key factor regarding fire safety of timber buildings is the performance of connections between the structural elements, since this determines the load-carrying capacity of the structure. Traditional timber connections do generally perform poorly in a fire compared to surrounding parts since the joints often consist of exposed metal parts and cavities which locally decreases the fire resistance. READ MORE