Essays about: "types of brand elements"

Showing result 1 - 5 of 9 essays containing the words types of brand elements.

1. 1. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sarah Fraß; Luana Walter; [2021]
   Keywords : Appeals; Consumer Engagement; Consumer Brand Engagement; Green Skincare; Sustainability; Instagram;

   Abstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE

3. 2. The Consumer Education Journey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebin Naderi; William O'Riordan; [2020]
   Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

   Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

4. 3. How to add value to products: the experience economy perspective : A research on how companies could add value to their products using the experience economy

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Pavel Ordenov; Lina Abu-Sbiekh; Anton Boiarshinov; [2020]
   Keywords : Experience economy; Types of experience; Co-creation; Gamification; Digitalization; Retail industry; Clothing; Nike; Benetton Group; Louis Vuitton.;

   Abstract : Nowadays the world is on the verge of another significant migration of value, the value for corporate world is shifting from providing services to staging experiences for customers. Since it is vital to understand the main characteristics and components of the impending environment, this research is carried out. READ MORE

5. 4. Activating A Brands Track Record Using Retro Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Niklas Heed; Malte Bäck; [2019]
   Keywords : Retro Branding; Retro Brand; Brand Track Record; Strategic Brand Management; Social Sciences;

   Abstract : Title: Activating a Brands Track Record using Retro Branding; Looking to the Past to Shape the Future. Date of Seminar: 2019-06-03 Course: BUSN39 Degree Project in Global Marketing Authors: Malte Bäck & Niklas Heed Supervisor: Mats Urde Keywords: Retro Branding, Retro Brand, Brand Track Record, Strategic Brand Management Purpose: The purpose of this thesis is to explore the phenomenon of retro branding and how it can activate a corporate brands track record, from a strategic brand management perspective. READ MORE

6. 5. Study of glue-laminated timber connections with high fire resistance using expanded steel tubes

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : David Ronstad; Niklas Ek; [2018]
   Keywords : Expanded steel tubes; Glue-laminated timber; Fire resistance; Glue-laminated timber connection; Expanderade ståltuber; Limträ; Brandmotstånd; Limträförband;

   Abstract : A key factor regarding fire safety of timber buildings is the performance of connections between the structural elements, since this determines the load-carrying capacity of the structure. Traditional timber connections do generally perform poorly in a fire compared to surrounding parts since the joints often consist of exposed metal parts and cavities which locally decreases the fire resistance. READ MORE