Essays about: "types of consumer behaviour"

Showing result 1 - 5 of 34 essays containing the words types of consumer behaviour.

  1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  3. 2. Legal uncertainty in the scrutiny of hub-and-spoke arrangements under Article 101(1) TFEU: A proposal to reinforce Commission’s guidance for Horizontal Cooperation Agreements

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Max Juniori Akseli Vikman; [2023]
    Keywords : Law and Political Science;

    Abstract : Direct or indirect exchange of commercially sensitive information between competitors is prohibited by Article 101(1) TFEU. Such disclosures enable undertakings to collude, that is, to trade practical cooperation for the risks of competition. READ MORE

  4. 3. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Tim Anderzén; Lia Ramadan; [2023]
    Keywords : Green brand image; Subjective well-being; Altruism; Self-image;

    Abstract : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. READ MORE

  5. 4. Insight into cosmetology, emulsions and product development in a Fast-moving consumer good company through the scaling up of a salicylic acid cleanser

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Víctor Benito Olmos; [2022]
    Keywords : Cosmetics; Salicylic acid; face cleanser; FMCG;

    Abstract : Fast-moving consumer goods (FMCG) companies are being an innovative way to develop successful products in the market. This project focuses on the development of a salicylic acid cleanser using the development procedure implemented by a FMCG company, Vivere. READ MORE

  6. 5. Molecular Interactions Between Xanthan Gum, Psyllium, Milk Proteins and Starches, and Their Implications on Gluten-Free Bakery Products

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Carolin Bischoff; [2021]
    Keywords : Rheology; Xanthan gum; Gluten-Free; Food Technology; Technology and Engineering;

    Abstract : Gluten in bread can cause severe health problems in patients with celiac disease. However, gluten-free substitutions often show impaired quality characteristic like a liquid dough because of a missing gluten-network or accelerated staling due to the high amount of gluten-free starch. READ MORE