Essays about: "typography"

Showing result 16 - 20 of 26 essays containing the word typography.

1. 16. Balancing branding and sales - The content strategist dilemma

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elida Palmgren; Madina Amerhanova; Johanna Lundström Kabus; [2015]
   Keywords : Strategic communication; Content Strategy; Branding; E-commerce; Customer experience; Symbolic brand; Social Sciences;

   Abstract : This research strives to examine the impact of online brand communication on the content strategy of a premium brand in the context of ETON e-commerce store. The secondary purpose of the study provides the insight as to why brand message affects brand content strategy through various communication modes. READ MORE

3. 17. Sound Meets Type : Exploring the form generating qualities of sound as input for a new typography

   University essay from Konstfack/Grafisk Design & Illustration

   Author : Håkon Meyer Stensholt; [2014]
   Keywords : sound; music; typography; type; programming; generative design; javascript; graphic design; letterforms; form giver; technology; customize; software; data;

   Abstract : How can you create new letterforms using sound as input? In Sound meets Type, have I studied the form generating qualities of sound as input for a new typography. Through history the technological development has provoked new approaches to type design, which in turn has evolved letterforms. READ MORE

4. 18. Milk Packaging in Sweden: Local Consumers' effect on the Visual Communication

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

   Author : Lisa Göransson; Elin Wiklund; [2014]
   Keywords : ;

   Abstract : Precis som det finns dialekter i det talade språket kan symboler och färger ha olika betydelser i olika delar av ett land. Dessa visuella dialekter är en del av den ideologi som finns på en plats och påverkar hur text och bild uppfattas och tolkas av befolkningen. READ MORE

5. 19. Internet language in user-generated comments : Linguistic analysis of data from four commenting groups

   University essay from Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Jenny Dahlström; [2013]
   Keywords : asynchronous CMC; internet language; netspeak; chatspeak; user-generated content; user-generated comments; reader responses; gender;

   Abstract : The present study examines typical features of internet language found in user-generated comments collected from commenting groups from four online magazines aimed at different readerships: (1) adult women (Working Mother and Mothering), (2) adult men (Esquire), (3) young women (Seventeen) and (4) young men (Gameinformer). Approximately 5,000 words from each commenting group were collected, creating a 21,087 word corpus which was analyzed with regard to typographic (emoticons, nonstandard typography of and, personal pronouns you and I) and orthographic features (abbreviations, acronyms) as well as syntactic and stylistic features resembling spoken language (contracted forms, ellipsis of subject and/or verb and commenting tone). READ MORE

6. 20. Improving Swedish nature reserve visitor maps with focus on relevance and visual communication

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Aron Hejdström; [2013]
   Keywords : Graphic Design; Cartography; Nature reserves; GIS; Design process;

   Abstract : At first glance, the image of a map looks familiar to a graphic designer. It comprisescolours, shapes and typography. But beyond the graphical surface it hides a complex system of techniques and rules, like the clockwork behind a dial. This thesis tries toapproach and improve map production from a starting point in graphic design. READ MORE