Essays about: "typology of influencers"

Found 2 essays containing the words typology of influencers.

1. 1. Perception of social media influencers : A study on evaluation of Social Media Influencer types for different beauty categories

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lena Phung; Luning Qin; [2018]
   Keywords : social media influencer; influencer; beauty industry; influencer marketing; typology of influencers;

   Abstract : Background: For years companies have been using SMIs to communicate their brands and influencer marketing has become a thriving concept in this social-media era. Beauty retailing industry, as a global business with the third biggest follower base on social media, makes itself qualified and valuable for the study of influencer marketing. READ MORE

3. 2. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Alissa de Aquino Carlsson; [2018]
   Keywords : persuasive speech acts; John Searle; online marketing; Instagram influencers;

   Abstract : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. READ MORE