Essays about: "umeå school of business"

Showing result 16 - 20 of 25 essays containing the words umeå school of business.

  1. 16. Perceptions of students who participated in business simulation at Umeå School of Business, Sweden : A model for educational simulations

    University essay from Handelshögskolan vid Umeå universitet

    Author : Syed Sharjeel Ul Hasan; Shabbir Ahmed Khan; [2011]
    Keywords : Simulation; Effective simulation model; Perception; Pedagogy tools;

    Abstract : Purpose: The goal of this study is to emphasize the use of business simulation as a learning tool in educational institutions.  For instance, the two master’s programs (marketing & entrepreneurship, provided by Umeå Business School at master’s level), comprised of four core courses each, but only one module out the four provided utilized simulation for learning purpose. READ MORE

  3. 17. How do students' perceptions of their education change over time? : exploring perceptions of learning, responsibility, engagement and satisfaction.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Elin Furberg; [2010]
    Keywords : ;

    Abstract : Business education is one of the most popular subjects for Swedish university students, in Sweden ingeneral as well as in Umeå university. This leads to challenges both for the university in terms of providing study programs, teachers, facilities, etc. READ MORE

  4. 18. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

  5. 19. Shaping the Identity of the International Business School : Accreditation as the Road to Success?

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Monica Palmqvist; [2009]
    Keywords : Accreditation; Business School; Identity; Institutionalization; Internationalization; Sensemaking; Strategy as Practice; Quality Frameworks;

    Abstract : Internationalization is an important strategic issue for survival for most business schools of today. Following this, various international accreditation bodies have in recent years been very succes­s­ful in promoting accreditation as a means of gaining status and prove high quality. READ MORE

  6. 20. Union is strength, Knowledge is power : A study of strategic alliance between USBE and service firms in Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jelena Miznikova; Mona Mirshamsi; [2009]
    Keywords : strategic alliance; learning alliance; resource-based view; experiential learning;

    Abstract : Abstract     In global arena there exists a trend to engage in strategic alliances.  The alliances are assumed to be addressing the existing resource gaps that various organizations have. Not only for-profit organizations have a need to fill in the gap, but also non-profit organizations. READ MORE