Essays about: "umeå school of business"

Showing result 21 - 25 of 25 essays containing the words umeå school of business.

  1. 21. Advertisement to Mobile Phones, Success or Failure? : : A STUDY OF SWEDISH YOUTHS ACCEPTANCE TOWARDS RECEIVING MOBILE ADVERTISEMENT

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anton Olofsson; Michal Pietz; [2009]
    Keywords : Mobile Marketing; Acceptance; Consumer; Youths; Permission; Incentives; Trust; Attitudes; Risk;

    Abstract : The great technological development under the last decade has given the organizations new possibilities to market them self. Mobiles phones, smart phones and the new ultraportable laptops which make it possible to for organizations to send advertisement consumers 24/7. READ MORE

  3. 22. Pistols or swords; which are the most useful weapons in the war for talent? : A study of business students employability

    University essay from Handelshögskolan vid Umeå universitet

    Author : Sara Uddén; Lina Karlsson; Johanna Hellqvist; [2008]
    Keywords : Human Resource Management; Talent Management; Employment; Higher Education Institutions; Branding;

    Abstract : Globalisation has brought on dynamic markets and competition, and with that obliged companies to focus on long-term strategies and a greater focus on attracting, developing and retaining its employees. The present hunt for talent can be entitled as talent management, a concept that nowadays cannot be avoided. READ MORE

  4. 23. Assessing the role of work Motivation on Employee Performance

    University essay from Handelshögskolan vid Umeå universitet

    Author : Peter Ebong Ajang; [2007]
    Keywords : work motivation; employee performance;

    Abstract : The main purpose of this study was to” assess the role of work motivation on employee performance”. This study in an assessment of this purpose used deductive approach in which a qualitative survey was carried out among students at of Umeå Business School (USBE) who are assumed to be future employees . READ MORE

  5. 24. The Determinant Factors of School Choice and Studen's Perception(s) of USBE : - Finding Out What Really Counts for Prospective Students

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fabian Wrede; [2007]
    Keywords : Brand; Brand Equity; Image; Awareness; Higher Education; University; Quantitative; Factor Analysis; Varumärke; Varumärkeskapital; Image; Kännedom; Universitet; Kvantitativ; Faktoranalys;

    Abstract : Prompted by increased competition, universities around Sweden are beginning to recognize that marketing and branding are strategic key components. This recognition is of great importance for Umeå School of Business (USBE) given that it is often perceived as both geographically and psychologically distant for many prospective students. READ MORE

  6. 25. Leading from the Middle : The Middle Manager’s Perceived Role from a Relationship Approach

    University essay from IHH, Företagsekonomi

    Author : Maria Lyckhult; [2006]
    Keywords : Communication; Expectations; Identity; Middle Management; Organizational Structure; Possibilities Restrictions; Förväntningar; Identitet; Kommunikation; Mellanchef; Möjligheter Restriktioner; Organisationsstruktur;

    Abstract : The traditional view of middle managers is that they play a role to receive and deliver information upwards and downwards in the organization. With this position in the hierarchy the middle manager is said to feel stuck in the middle due to conflicting expectations from upper and lower levels in the organization. READ MORE