Essays about: "umeå school of business"

Showing result 6 - 10 of 25 essays containing the words umeå school of business.

  1. 6. Socially Responsible Investments? : -An empirical study on why investors do not invest in SRI

    University essay from Umeå universitet/Företagsekonomi

    Author : Simon Lundström; Rasmus Rosberg; [2017]
    Keywords : SRI; socially responsible investment; environment; SRI; ansvarsfulla investeringar; miljö;

    Abstract : In today’s society sustainability has become a highly discussed topic due to the increase in global average temperatures and changing ecosystems. Despite differentiating views regarding the origins of these changes, a proportion of the society have begun to adjust themselves into having more green profiles. READ MORE

  3. 7. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

    University essay from Umeå universitet/Företagsekonomi

    Author : Marina Björnström; Maja Lundmark; [2016]
    Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

    Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

  4. 8. Entrepreneurial Education - Three Perspectives of Development : A multiple case study about identifying important factors concerning the development of entreprenurial education.

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Eliasson Rönnqvist; Meiju Vartiainen; [2016]
    Keywords : Entreprenurial education; entrepreneurship; education;

    Abstract : “Individuals that have never touched a keyboard or who have no idea exactly what an email is have heard about Steve Jobs and Bill Gates. They are known throughout the world as entrepreneurs who have changed the world through their innovation “ (Brockhaus, 2001, p. 1). READ MORE

  5. 9. A 'welfarist' political economy of skills? : A study of Sweden's vocational education and training system, as an arena för welfare policies, 1946-1991

    University essay from Umeå universitet/Ekonomisk historia

    Author : Alexander Lindqvist; [2016]
    Keywords : Economic History; Vocational Education and Training; Sweden; Varieties of Capitalism; Power Resources Theory;

    Abstract : This study takes its starting point in the problematic relationship between skills and welfare policies. It poses Sweden’s vocational education and training (VET) as a case which has seen the kind of tripartite efforts that might help us better understand the dynamics underlying a highly developed mixture of social citizenship and efficiency. READ MORE

  6. 10. Selling Sexy: A quanitative study on consumer attitude and purchase intention in response to sexual images in ads by luxury and non-luxury brands

    University essay from Umeå universitet/Företagsekonomi

    Author : Sara Meinhardt; Annali Wallin; [2016]
    Keywords : consumer attitude; purchase intention; advertising;

    Abstract : The main purpose of the study is to analyze the possible difference in attitude toward sex in advertisements when used by familiar luxury or non-luxury brands. In addition to this, the aim is to further analyze whether genders form a different attitude and purchase intention towards sexually loaded ads and the impact of varying degrees of sexual imagery shown in the ad on the factors like purchase intention. READ MORE