Essays about: "uncertainty purchase intention"

Found 2 essays containing the words uncertainty purchase intention.

1. 1. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE

3. 2. The Effect of Seller Reputation on Buyer Intentions and Attitudes in Online C2C Service Marketplaces

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Douglas Iverot; Sonja Horelli; [2015]
   Keywords : C2C; E-commerce; Online Service Marketplace; Reputation; Source Credibility;

   Abstract : Online C2C service marketplaces are one of the most recent forms of peer-to-peer exchange, enabling consumers to offer and purchase services to and from other consumers. As services move to an online environment, while being offered by unknown sellers, uncertainty and risk often grows in the eyes of the buyer. READ MORE