Essays about: "understand customers in commerce"

Showing result 1 - 5 of 44 essays containing the words understand customers in commerce.

  1. 1. Performance of Light Electric Freight Vehicles in Urban Areas - Adapting the Performance Prism framework to manage CEP stakeholder relationships and improve the performance of Light Electric Freight Vehicles in the last mile

    University essay from Göteborgs universitet/Graduate School

    Author : Jonas Härtel; Fabian Kulawik; [2021-06-11]
    Keywords : last-mile; LEFV; logistics; supply chain; parcel deliveries; city logistics; urban freight; performance prism; triple bottom line; CEP; urban freight stakeholder;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  3. 3. Development of digital sales processes with help of the See-Think-Do-Care model

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Ylitalo; [2021]
    Keywords : See-Think-Do-Care model; Customer journey; Mobile games; Digital sales process; User experience design; Marketing;

    Abstract : Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. READ MORE

  4. 4. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

  5. 5. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Keywords : Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Abstract : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. READ MORE