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Showing result 1 - 5 of 49 essays matching the above criteria.
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1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE
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2. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden
University essay from Lunds universitet/Teknisk logistikAbstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE
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3. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE
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4. Minimizing the expected opportunity loss by optimizing the ordering of shipping methods in e-Commerce using Machine Learning
University essay from KTH/Matematik (Avd.)Abstract : The shopping industry is rapidly changing as the technology is advancing. This is especially true for the online industry where consumers are nowadays able to to shop much of what the need over the internet. READ MORE
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5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE