Essays about: "understand customers in commerce"

Showing result 16 - 20 of 53 essays containing the words understand customers in commerce.

1. 16. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
   Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE

3. 17. The impact of delivery lead time on customer conversion

   University essay from Lunds universitet/Produktionsekonomi

   Author : Olle Josefsson; Jame-Jamil Hanna; [2020]
   Keywords : Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

   Abstract : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. READ MORE

4. 18. Ensuring Insurance : A study of user expectations on trustworthiness of websites for insurances

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Dan Strandberg; [2020]
   Keywords : ;

   Abstract : The rapidly advancing technology and Internet has opened up for many industries to offer e-commerce solutions. While an increasing amount of industries are offering solutions over the web, the quality of these solutions are increasing both visually and functionally. READ MORE

5. 19. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Linnéa Axelson; [2020]
   Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

   Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE

6. 20. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
   Keywords : E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

   Abstract : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. READ MORE