Essays about: "understanding customer needs"

Showing result 1 - 5 of 251 essays containing the words understanding customer needs.

  1. 1. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linn Karlsson; Elin Skarin; [2023-09-22]
    Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

  3. 2. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  4. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  5. 4. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Jonsson; Hildegunn Strand; [2023]
    Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

  6. 5. Open finance – a retail perspective: Creating and capturing value while balancing the dilemma of data protection

    University essay from Lunds universitet/Produktionsekonomi

    Author : Philips Pham; [2023]
    Keywords : Open finance; value capture; value creation; data protection; retail company; Technology and Engineering;

    Abstract : The banking and financial services industry is experiencing a significant transformation driven by factors such as regulatory changes, customer demands, and the growing focus on data. This evolution has given rise to the concept of open finance, an extension of open banking that encompasses various financial sectors. READ MORE