Essays about: "understanding the market"
Showing result 1 - 5 of 2257 essays containing the words understanding the market.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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3. Mortgage Information and Consumer Understanding : A Study of Swedish Banks
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. READ MORE
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4. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden
University essay from SLU/Dept. of EconomicsAbstract : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. READ MORE
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5. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE