Essays about: "underwear apparel"

Found 2 essays containing the words underwear apparel.

  1. 1. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

    University essay from

    Author : Andreea Tiron; Nouran Elsharabasy; [2022]
    Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

    Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE

  2. 2. Next Generation of Active Underwear : Implementing Smart Textiles and Technologies

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Elin Cadenius; Kim Gartvall; [2015]
    Keywords : ;

    Abstract : This report is a product from a master thesis project conducted at the Royal Institute of Technology during the spring of 2015. The project was performed at Innventia AB as a part of Exjobbsskolan which purpose is to create synergy between several master thesis projects. READ MORE