Essays about: "unethical behavior of media"

Found 5 essays containing the words unethical behavior of media.

1. 1. How do ethics in influencer marketing impact consumer behavior?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Killian Oursel; Maxia Befene Mbembo; [2021]
   Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

   Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

3. 2. Decision-making in shared leadership : overcoming the conflict between profit and ethical value goals

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Valerie Charlotte Schaum; [2019]
   Keywords : business ethics; corporate ethics; group decision-making; ethical decision-making; shared leadership; sustainable development;

   Abstract : Companies’ entrepreneurial actions entail all sorts of conquences among these ethical consequences. While the media reports on unethical activities and blames companies for those actions, the global market economy, with few exceptions, does not value ethical behavior. READ MORE

4. 3. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lisa Gageler; Jolien van der Schee; [2016]
   Keywords : Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

   Abstract : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. READ MORE

5. 4. The Downward Effect of Ethics in the Value Chain

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Nicole Böke; Dewy F. Mulder; [2009]
   Keywords : Ethics; Value chain; Business Ethics; Single Case study; Corporate social responsibility; Code of conduct; proactive; reactive; marketing;

   Abstract : The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering the still upcoming trend of investigation of ethical considerations, as described by Macfarlane (1995). Many researchers are constantly improving the ethical theories and showing continued change in the perception of ethics (Svensson & Wood, 2007) The purpose of this research is to identify the effect of ethics on the proactive or reactive behavior of companies, with a downward tendency provided in the value chain. READ MORE

6. 5. Corporate Social Responsibility : A Case study on Private and Public Corporations in Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Setareh Korkchi; Azalée Rombaut; [2007]
   Keywords : Globalization; Corporate Social Responsibility; Implementation Monitoring; Motives; Benefits Challenges;

   Abstract : Corporate Social responsibility (CSR) has become a key issue for today’s corporations. This type of responsibility refers to the continuing commitment of businesses to voluntarily behave ethically and contribute to economic development while simultaneously improving the quality of life of the workforce, families, local community and society at large. READ MORE