Essays about: "unethical business practice"

Showing result 1 - 5 of 6 essays containing the words unethical business practice.

  1. 1. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  3. 2. The Complexity of Executing International Negotiations while Maintaining Business Ethics - Developing the value-based International negotiation model from an ethical perspective - the Sanfran Ethical International Business Negotiation Model (SEIB NM) : An exploratory case study within the defence industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ronja Sandin; Joshua Francis; [2018]
    Keywords : International negotiations; SEIB NM; Business ethics; Ethical values; Negotiation models.;

    Abstract : Background This thesis explores the role of ethics in negotiations within the international defence industry. Existing gaps in literature are identified by using two existing literature reviews: one concerning negotiations and one concerning ethics. READ MORE

  4. 3. CSR and its Impact on Consumer Behavior : A Study of the Cosmetic Industry

    University essay from IHH, Företagsekonomi

    Author : Guosheng Zhao; [2012]
    Keywords : CSR; consumer behavior; the cosmetic industry;

    Abstract : Abstract Problem: CSR appears frequently in various kinds of reports of different corporations. However, managers are confused about how to practice CSR strategically. Little is known about consumers’ awareness of CSR and how consumers react toward socially responsible corporations and their products. READ MORE

  5. 4. Ethical decision making in complex host country settings : A study of Swedish managers in China

    University essay from Företagsekonomiska institutionen

    Author : Mika Mattila; Linda Andersson; [2011]
    Keywords : corruption; ethical dilemmas; ethical approaches; local business culture; China; Sweden; managers;

    Abstract : Abstract: In this study we have turned to the complex host-country environment of China to investigate Swedish companies doing business in a highly corrupt business context to see which dilemmas managers meet and their approaches to these dilemmas. The importance of adapting to the local culture and environment is something researchers stress in the business literature. READ MORE

  6. 5. Anti-Corruption Regulation in Sweden and Abroad

    University essay from Lunds universitet/Juridiska institutionen

    Author : Amanda Wassén; [2010]
    Keywords : comparative law; Law and Political Science;

    Abstract : The negative effects that corruption has on both individual nations and the global society as a whole are known and well documented. Still, an estimated one trillion US dollars (US $1.000 billion) is paid each year in bribes worldwide and both individuals and organizations testify to engaging in corrupt behavior. READ MORE