Essays about: "unfounded rumors"

Found 1 essay containing the words unfounded rumors.

  1. 1. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
    Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

    Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE