Essays about: "unified theory of acceptance"

Showing result 1 - 5 of 23 essays containing the words unified theory of acceptance.

  1. 1. Virtual Reality – a solution for sustainable travel?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Lööv; Rickard Lundgren; [2020]
    Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

    Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

  2. 2. Technology implementation and the role of organizational culture

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanna Hedlund; André Borg; [2020]
    Keywords : Change Management; Organizational Culture; Unified Theory of Acceptance and Use of Technology; Technology Implementation Model; Case Study; Förändringsprojekt; Organisationskultur; UTAUT; Teknologisk Implementeringsmodell; Fallstudie;

    Abstract : Today’s society is evolving at a rapid pace and is placing increasingly higher demands on companies’ ability to adapt, especially to the ever-changing technological landscape. Ultimately, organizations need to successfully implement digital solutions in order to survive. Many projects still fail, and especially projects of technological nature. READ MORE

  3. 3. The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecka Corell; Kajsa Horn; [2020]
    Keywords : news aggregators; algorithms; UTAUT2; multiple regression; perceived risks; filter bubbles; democracy; risk communication; Social Sciences;

    Abstract : The purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional parameter - perceived risk - was significant for the use and acceptance of news aggregators. READ MORE

  4. 4. Password Managers in a Home Computer Environment

    University essay from Lunds universitet/Institutionen för informatik

    Author : Emil Björk; Pontus Pieslinger; [2020]
    Keywords : Information Systems; Information Technology; Unified Theory of Acceptance and Use of Technology; Diffusion of Innovation; Password Manager.; Technology and Engineering;

    Abstract : Passwords are one of the most used tools for authentication. Because of this, password managers have been developed to allow for increased protection and usability when managing passwords. However, the research of password managers in the context of usability coupled with diffusion of technology is unclear. READ MORE

  5. 5. The Application of the Extended Technology Acceptance Model in Different Cultural Contexts to Understand Mobile Payment Adoption : A comparative study between China and Sweden 

    University essay from Linnéuniversitetet/Institutionen för informatik (IK); Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Yusha Zhang; Klavdija Zalar; [2020]
    Keywords : mobile payment; mobile-commerce; user adoption; UTAUT; China; Sweden; culture; Hofstede; behavioural intention; perceived information security;

    Abstract : Rapid technological progress has transformed our daily activities. One of these is how we pay for goods. Mobile payment is a payment option with great potential, but it is still struggling to become part of individuals' daily life. Previous research shows that adoption and acceptance of mobile payment vary widely between different countries. READ MORE