Essays about: "unintended advertising effects"

Found 5 essays containing the words unintended advertising effects.

  1. 1. Beyond the Billboard; How advertised prices affect how you feel, think, and behave

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vladan Gajic; [2022]
    Keywords : advertising; unintended advertising effects; happiness; time money evaluation; prosocial behaviour;

    Abstract : Commercial advertisements are intended to persuade consumers to purchase products, but their influence often extends unintentionally and uninvitedly to non-commercial domains. Researchers have uncovered many such, unintended ad effects - good and bad - from lowered self-esteem to increased empathy. READ MORE

  3. 2. Stupefying ads: Does advertising that underestimates our intelligence make us stupid?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lovisa Dehlin; Hannah Scherrer; [2018]
    Keywords : Cognitive ability; Processing fluency; Persuasion knowledge; Arousal; Ad skepticism;

    Abstract : The marketing landscape seems to experience a worrying trend where consumers' intelligence is underestimated and insulted. However, little is known about the unintended effects these types of advertisements have on consumers. READ MORE

  4. 3. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Ringblom; Josefine Bergkvist; [2016]
    Keywords : Marketing; Advertising; Money Priming; Unintended effects;

    Abstract : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. READ MORE

  5. 4. The Minority Myth

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marvin Asante; Jenny Lidgren; [2014]
    Keywords : Advertising; Ethnic minorities; Unintended effects; Traditionally intended effects of advertising;

    Abstract : The diversification of the global market place is a growing trend. It is important that corporations design advertisements that feature ethnic minorities in order to reflect the diverse population. READ MORE

  6. 5. The Novel Reaction: The Impact of Socially Diverse Imagery on Unintended Audience Members

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Amelie Sandström; Cecilia Larsson; [2014]
    Keywords : Social diversity; Norm-breaking; Unintended audience; Extended effects; Marketing leakage;

    Abstract : In this thesis report, the impact of socially diverse imagery in advertising is investigated. To account for the leaking nature of the modern market context, the study centers on effects manifested in unintended target groups. READ MORE