Essays about: "universal perception"

Showing result 1 - 5 of 31 essays containing the words universal perception.

  1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Muthuporuthotage Salini Rasadi Perera; [2024]
    Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

    Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

  3. 2. Exploring competency needs of an innovation leader - A qualitative study capturing the perspectives of innovation management practitioners on competencies and personal certificati

    University essay from Göteborgs universitet/Graduate School

    Author : Martina Eliasson; Erica Eklind; [2023-07-19]
    Keywords : Innovation Leaders; Innovation Management Professionals; Theoretical Framework of Competencies for Innovation Leaders; Personal Certification;

    Abstract : The innovation management profession is maturing, and standards and procedures for best practices are needed. Further, the current literature underscores the vitality of understanding the necessary knowledge and skills essential within the profession for continued development, and certifications for innovation management professionals are addressed as a possible way of providing standards to the profession. READ MORE

  4. 3. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  5. 4. Enabling Equitable Pain Management : Understanding gender bias in pain assessment and designing for equitable care delivery

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Anubhuti Gupta; [2022]
    Keywords : ;

    Abstract : The healthcare field, just like any industry which is driven by people, their interactions and decisions, is affected by the social norms and biases. Historically being centred around the average white male, the healthcare structure, systems and process are not equitable. READ MORE

  6. 5. The Perception of Marvel Cinematic Universe’s Female Characters Within its Fandom on Reddit : A Netnographic and Content Analysis Approach

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Monika Kostadinova; [2022]
    Keywords : Marvel fans; Marvel movies; Reddit; gender representation; Marvel characters; characters perception; Marvel female characters;

    Abstract : The aim of this thesis is to understand the way the fan community of Marvel Cinematic Universe (MCU) perceives Marvel’s female characters. This study was focused on Marvel’s fandom on Reddit, which is a social media platform hosting millions of users. The research was conducted by using two methods – netnography and content analysis. READ MORE