Essays about: "university in the context of globalisation"

Showing result 1 - 5 of 6 essays containing the words university in the context of globalisation.

1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

3. 2. The Influence of Industry 4.0 on Globalisation Strategies of Multinational Enterprises : A Qualitative Study of MNEs and Their Business Decisions Regarding Offshoring and Reshoring Strategies

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Minna Sivertsson; Julian-Marcell Utz; [2021]
   Keywords : Industry 4.0; Globalisation; Offshoring; Reshoring; Manufacturing Industry; MNEs;

   Abstract : Background: Historically, industrial revolutions enabled societal shifts in conjunction with technological advancements. The currently ongoing industrial revolution is the fourth, namely Industry 4.0. Industry 4. READ MORE

4. 3. The study abroad experience : Self-reflecting on the development of intercultural competence and identity after one semester abroad

   University essay from Stockholms universitet/Engelska institutionen

   Author : Patrycja Wysocka; [2017]
   Keywords : intercultural communication; intercultural competence; intercultural identity; linguistic repertoire; study abroad;

   Abstract : Study abroad programmes have become popular among students around the world nowadays. Thanks to the participation in the exchange, students are able to improve their intercultural skills, which may be beneficial for them in their future careers. READ MORE

5. 4. Trajectories of academic mobility: a qualitative study from a global perspective

   University essay from Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

   Author : Jeanette Teresa Silva Flores; [2010]
   Keywords : higher education; academic world; academic mobility; scientific migration; intersectionality; Social Sciences;

   Abstract : Background: The literature reviewed in the context of this master’ programme frequently refers to the enormous and increasing flows of people in the global era (Dicken, 2007; Lechner, 2004; Yeates, 2008); consequently, these flows have different directions and motives and represent diverse types of migration and migrants. As a result, the pivotal point here is the specificity of scientific migration within the contemporary globalisation process but particularly related to those who are involved in the academic world. READ MORE

6. 5. -To Bow Heads or Shake Hands - : A Study of Direct and Indirect Communication in Chinese Management

   University essay from Handelshögskolan vid Umeå universitet

   Author : Edith Bellini; [2007]
   Keywords : Communication Management; Chinese Management; Direct and Indirect Communication;

   Abstract : The world-wide globalisation that has taken place during the past decades has led to more Multinational Enterprises (MNEs) choosing to relocate some parts of their organisation to other countries. China, which is in command of the world’s lowest-cost manufacturing plants, is the first destination for MNEs. READ MORE