Essays about: "urban branding"

Showing result 1 - 5 of 35 essays containing the words urban branding.

  1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

  3. 2. Assembling Paint, Parties and Toxins

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Mina Planting Mollaoglu; [2023]
    Keywords : Malmö; Sofielund; cultural sound zone; municipality policy; culture; urban planning; built environment; industry; graffiti; associations; community culture; cultural analysis; materialism; assemblage; tactics; space; terrain vague.; Cultural Sciences;

    Abstract : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. READ MORE

  4. 3. Reclaiming the city by bike : A study about urban development in the city of Bogotá

    University essay from Stockholms universitet/Socialantropologiska institutionen

    Author : Vanessa Remolina; [2022]
    Keywords : Planning for inclusiveness; Place branding; Planning in the global south; Cycling Capital; Bogotá;

    Abstract : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. READ MORE

  5. 4. Profitable Sustainability

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Gustav Lopez Valdivieso Svensson; [2021]
    Keywords : Malmö; critical discourse analysis; the production of space; sustainability; neoliberalism; Social Sciences;

    Abstract : This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. READ MORE

  6. 5. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Amr Ammar; [2021]
    Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

    Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE