Essays about: "urban marketing"

Showing result 1 - 5 of 99 essays containing the words urban marketing.

  1. 1. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adam Christensson; Vendela Melin; [2023]
    Keywords : Business and Economics;

    Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

  3. 2. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Bolander; Elin Siltberg; [2023]
    Keywords : Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

    Abstract : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. READ MORE

  4. 3. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  5. 4. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Lisa Valleräng; [2023]
    Keywords : gårdsmejeri; förädling; mjölkgård; globala livsmedelssystem; lokala livsmedelssystem; berättande; värdeskapande; relationsmat;

    Abstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE

  6. 5. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

    University essay from SLU/Dept. of People and Society

    Author : Pablo Ratti; [2023]
    Keywords : Agroecology; transition; top-down; scenario; participatory policies;

    Abstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE