Essays about: "us economics"

Showing result 1 - 5 of 406 essays containing the words us economics.

1. 1. Drunk Elephant: The New Toys’R’Us?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
   Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

   Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

3. 2. Hennessy to Henny: Brand Hijacking

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

4. 3. Cash Holdings, Secured Debt and Collateral

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Wihlborg; Philip Dahl; [2023]
   Keywords : Corporate Cash Holdings; Secured Debt; Unencumbered Tangibility; Precautionary Motive; Financial Constraints; Business and Economics;

   Abstract : The purpose of this study is to empirically investigate the relationship between unencumbered tangibility and cash holdings, and to evaluate if corporations consider them to be substitutable variables of corporate liquidity. The study relies on a panel data set and then employs a firm fixed effect regression model to estimate the strength and direction of the relationship of interest. READ MORE

5. 4. The Interplay of Religious Consumption and Immigrant Rituals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amira Toufic El Lezkani; Ertugrul Melekoglu; [2023]
   Keywords : Religious Consumption; Consumer Acculturation; Religion; Immigration; Islam; Muslims; Immigrants; Rituals; Ramadan; Sweden.; Business and Economics;

   Abstract : In our research paper, we shed light on the various impacts of acculturation and changes in religious consumption in the lives of muslims, who have migrated from the east and are experiencing life in the west. We took into consideration the holy month Ramadan as a religious reference to our study where we examine muslims religious performance during this time. READ MORE

6. 5. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominik Mazur; Linnea Partelow; [2023]
   Keywords : sustainable enterprise; entrepreneurship; trade-offs; sustainability; triple bottom line; coffee roastery; Business and Economics;

   Abstract : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. READ MORE