Essays about: "use of social networks as a tool of online marketing"

Showing result 1 - 5 of 6 essays containing the words use of social networks as a tool of online marketing.

  1. 1. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE

  3. 2. Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Ela Danieli; [2016]
    Keywords : Social Media; Social Media Marketing; Social Media Marketing System; E-commerce; B2C; Social Commerce; S-commerce; Online Purchase Intentions; Trust; Social Trust;

    Abstract : The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. READ MORE

  4. 3. Role of Social Marketing in Social Enterprises : The Case of Gavle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Farhan Wahid Qureshi; [2015]
    Keywords : Social Enterprises; Social Marketing; Gavle; Adventure Gavle; Rapatac; Sandaga; Relationship Marketing; Marketing 4ps.;

    Abstract : Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. READ MORE

  5. 4. Hashtags and Followers : An experimental study of the online social network Twitter

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Eva Garcia Martin; [2013]
    Keywords : Experiment; Twitter; Hashtags; Followers; Correlation. ;

    Abstract : Context. Social media marketing is constantly gaining interest as a powerful tool, for advertisement campaigns, in order to maximize their audience to reach potential new customers. To efficiently target customers, the knowledge of social network structure and user behavior is of crucial importance. READ MORE

  6. 5. Like us on Facebook! : A qualitative study about online communication on Facebook

    University essay from Ekonomihögskolan, ELNU

    Author : Nathalie Anund; Adam Severin; Martin Zalewski; [2012]
    Keywords : Communication; Engagement; Word of Mouth; Social Networks; Social Media; Facebook;

    Abstract : As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. READ MORE