Essays about: "user behaviour analysis"

Showing result 1 - 5 of 108 essays containing the words user behaviour analysis.

  1. 1. “Cross Your Fingers and Hope You Don’t Get Hacked” : A Qualitative Study on The Psychological Factors Behind Non-Compliance with Cybersecurity Recommendations

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Rebecca Biese; Gabriél Österwall; [2024]
    Keywords : ;

    Abstract : Cybersecurity is one of the most important issues in today’s digitalized society, with new technology and security policies constantly being developed. However, one of the largest challenges threatening cybersecurity is the human factor — an aspect that is often overlooked in cybersecurity research and development. READ MORE

  3. 2. Detecting Fraudulent User Behaviour : A Study of User Behaviour and Machine Learning in Fraud Detection

    University essay from Uppsala universitet/Analys och partiella differentialekvationer

    Author : Patrik Gerdelius; Sjönneby Hugo; [2024]
    Keywords : Fraud Detection; User Behaviour; Random Forest; PCA; SMOTE;

    Abstract : This study aims to create a Machine Learning model and investigate its performance of detecting fraudulent user behaviour on an e-commerce platform. The user data was analysed to identify and extract critical features distinguishing regular users from fraudulent users. READ MORE

  4. 3. A Machine Learning Approach on Analysis of Emission Spectra for Application in XFEL Experiments

    University essay from Uppsala universitet/Institutionen för fysik och astronomi

    Author : Harald Agelii; [2023]
    Keywords : Structural biology; Machine learning; Neural networks; emission spectrum; XFEL; X-ray free electron laser; SFX; Serial femtosecond X-ray crystallography; Proteins; Diagnostics;

    Abstract : In this thesis we investigate two potential applications of machine learning in the context of X-ray imaging and spectroscopy of biological samples, particularly such using X-ray free electron lasers (XFEL). We first investigate the possibility of using an emission spectrum, recorded from a sample after being probed by an incident X-ray, as a diagnostic tool. READ MORE

  5. 4. From Support to Disruption : Highlighting the discrepancy between user needs, current AI offerings and research focus for professional video creators, a situated user study.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sietse van den Nieuwenhuijzen; [2023]
    Keywords : Artificial Intelligence; Video Production; User-Centered Design; AI Ethics; Generative AI; Artificiell Intelligens; Videoproduktion; Användarcentrerad Design; AI-etik; Generativ AI;

    Abstract : Artificial intelligence (AI) has the potential to transform various industries, including the creative industry [1]. The potential disruption is facilitated by technology-driven products, with these products it is increasingly important to keep user goals, behaviour and needs at the centre during the development and designing phase. READ MORE

  6. 5. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE