Essays about: "user comments"
Showing result 1 - 5 of 91 essays containing the words user comments.
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1. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)
University essay from Lunds universitet/Graduate SchoolAbstract : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. READ MORE
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2. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE
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3. User-Centered Methods on Established Products : Developing a methodology to align already established products to a user-centered approach
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : With the increasing demand for usability, it is crucial for organizations to understand their users’ needs and align their products to a more user-centered approach. However, due to increasing demands for usability, many companies may find it difficult to hire new UX personnel to quickly fix their issues. READ MORE
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4. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE
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5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE