Essays about: "user loyalty"

Showing result 11 - 15 of 30 essays containing the words user loyalty.

1. 11. What do skin care consumers think about personalization of content, user interface or a combination of both?

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Johannes Bäckerås; [2019]
   Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

   Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

3. 12. Crowdsourced Freight Delivery The value created via logistics platform

   University essay from Göteborgs universitet/Graduate School

   Author : Yinhe Yang; Qian Yuan; [2018-07-02]
   Keywords : sharing economy; crowdsourcing; logistics platform; freight delivery; intermediary;

   Abstract : With the rapid development of Internet information technologies such as big data, artificial intelligence, and cloud computing (Perego et al., 2011), the sharing economy has been gradually applied to various industries as a new economic form. Crowdsourcing logistics is an application of the sharing economy in the logistics industry. READ MORE

4. 13. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jan Christian Okel; Honga Ross; [2018]
   Keywords : customer engagement; multi-sided platforms; nomological network; antecedents; relationship commitment; user loyalty;

   Abstract : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. READ MORE

5. 14. The Assesment of Usability of the Online Travel Agency trivago.dk

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Konstantinos Xeras; [2018]
   Keywords : E-Commerce; User preference; Usability; Usability Problem; Usability factors; Heuristic Evaluation; Participatory Heuristic Evaluation; Task based approach; Consistency; Navigability; Supportability; Learnability; Simplicity; Interactivity; Telepresence; Credibility; Readability; Content relevance; Qualitative research.;

   Abstract : Availability of internet to wide audiences has revolutionized how business is performed. Businesses now use e-commerce to trade products and services. The growth of e-commerce has been dramatically rapid among developed countries. Therefore, the adoption of e-commerce platforms is studied in these countries. READ MORE

6. 15. Correlations between the Net Promoter Score Subgroups and Video Streaming Quality

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Johanna Gustafsson; [2018]
   Keywords : Net Promoter Score; NPS; video-on-demand; live streams; user satisfaction; Z-score; video streaming quality; quality of experience; Net Promoter Score; NPS; video-on-demand; livestreams; kundnöjdhet; Z-test; videostreamingkvalitet;

   Abstract : The video streaming business has grown substantially during the last decades. To optimize the user experience in video streaming, it is important to know how the user satisfaction relates to the technical qualities for the video streaming services, such as bufferings and startup times. READ MORE