Essays about: "user loyalty"

Showing result 16 - 20 of 30 essays containing the words user loyalty.

  1. 16. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Uri Arta Ramadhani; [2017]
    Keywords : Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

    Abstract : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. READ MORE

  3. 17. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Muhammad Saqib; [2016]
    Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

    Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE

  4. 18. Dimensions of User Churn in a Mobile Health Application

    University essay from KTH/Industriell Management

    Author : MIRANDA ROST; [2016]
    Keywords : churn; user loyalty; mobile applications; health; churn; användarlojalitet; mobila applikationer; hälsa;

    Abstract : Användarchurn är ett stort problem för mobile applikationer, och speciellt för älsoapplikationer. Eftersom mobila applikationer är en så ny industri finns det nästan ingen forskning om churn i mobila applikationer, och ingen forskning alls om fokuserad på churn i hälsoapplikationer. READ MORE

  5. 19. Customer Aquisition and Retention by Gamifying User Experience : Gamifying the team messaging app Briteback

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Liska Cersowsky Weström; [2016]
    Keywords : gamification; motivation; communication; apps; digital; user experience; ux;

    Abstract : Studies have shown that many problems office workers face today arise from digital communication and collaboration, with information overload being the biggest obstacle to being effective and productive. Briteback is a new messaging app for teams, which was launched in November 2015, and which aims to solve these problems by providing users with a platform where they can manage all their work-related communication, in an attempt to structure office workers’ communication and to relieve communication related stress. READ MORE

  6. 20. Instagram Brand Equity : How Generation Y can be reached through Instagram Marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Frida Johansson; Sofia Engström; [2016]
    Keywords : Instagram; Marketing; Generation Y; Brand Equity; User Generated Content;

    Abstract : Taking a photo and hitting share is easy. The social media platform - Instagram - is an effective way to build brands and increase customer loyalty. It started in 2010 and currently the number of users is over 400 million. READ MORE