Essays about: "user-generated content"

Showing result 21 - 25 of 123 essays containing the words user-generated content.

  1. 21. What’s Mine is Yours

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Bjerkliden Olsson; Jessica Jinzhi Liu; [2022]
    Keywords : co-creation; governmentality; exploitation; digital labor; user-generated content; social media platforms; Business and Economics;

    Abstract : The purpose of this study is to research how consumers adopt discourses to make sense of their experiences with brand co-creation on social media platforms. We wish to bring forward how the interactions of the stakeholders involved in the co-creation process affects the consumers, through the theoretical lens of governmentality and exploitation. READ MORE

  3. 22. Article 17 Of Directive 2019/790, Automatic Filtering Of User-Generated Content: Establishing A Fair Balance?

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Sonja Hyvärinen; [2022]
    Keywords : ;

    Abstract : .... READ MORE

  4. 23. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Keywords : Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Abstract : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. READ MORE

  5. 24. POST-TRUTH IN THE PUBLIC SPHERE IN EUROPE: A Content Analysis of User-Driven Comments on COVID-19 Vaccination on Facebook

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Tsz-Wa Yip; [2021-06-28]
    Keywords : Post-truth; Vaccination; COVID-19; Truth Bubbles;

    Abstract : This thesis aims to analyse the presence of post-truth characteristics in the public sphere, using the case study of the highly debated COVID-19 vaccines in Europe. Since 2016, the concept of post-truth has received increased attention in academia, particularly around the intense polarization of issues such as partisan voting, climate change, and vaccination. READ MORE

  6. 25. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE