Essays about: "uses and gratification"

Showing result 1 - 5 of 36 essays containing the words uses and gratification.

  1. 1. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE

  3. 2. “So many people in Uppsala use Facebook, and I also use it now.” : A qualitative study of female Ukrainian refugees’ media utilization, and social media as an asset for their integration in Uppsala.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotta Naesenius; [2023]
    Keywords : Ukrainian refugees; integration; media utilization; Uses and Gratification; social media;

    Abstract : In our digital society, media platforms have become an essential tool for refugees as they flee their home and arrive in new countries. The ongoing war in Ukraine has forced millions of civilians to seek protection and to negotiate and rebuild their lives in unfamiliar cities. READ MORE

  4. 3. Tiktok: a modern spotlight on emerging artists : Understanding why and how TikTok users take partin viral behaviors towards musical artists on the platform

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Irfan Okanovic; Trouchaud Agnès; [2023]
    Keywords : ;

    Abstract : This master's thesis aims to explore why and how TikTok users engage in viral behavior towards music artists' videos. The study addresses the gap in knowledge in this area and seeks to identify the factors and categories of virality for music artists on TikTok. READ MORE

  5. 4. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  6. 5. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Helena Vahnberg; Yara Jallad; [2023]
    Keywords : consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

    Abstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE