Essays about: "using corporate social responsibility to attract"

Found 5 essays containing the words using corporate social responsibility to attract.

1. 1. The Influence of CSR Initiatives on Gen Z's Perception of Firms: A Qualitative Study : Exploring the Impact of Corporate Social Responsibility on the Favourability of Potential Gen Z Employees

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Diyana Fisehaye; Ruth Teclehaymanot; [2023]
   Keywords : Corpoorate Social Responsibility; CSR Initiatives; Job-satisfaction; Gen Z; Employer Branding; Job Preference;

   Abstract : Purpose: This study aims to explore the relationship between CSR initiatives and the job preferences of educated Gen Z members. This study also aims to provide insights into how organisations can attract and retain top Gen Z talent by implementing CSR initiatives and thus maintain their competitive advantage in the job market. READ MORE

3. 2. Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Antonia Hultberg; Sheila Nguyen; [2016]
   Keywords : CSR; Corporate Social Responsibility; Environmental; Municipality; Place Branding; Public Sector; Sustainability; Sweden;

   Abstract : Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. READ MORE

4. 3. Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Umme Salma; [2016]
   Keywords : CSR; Marketing; RMG Suppliers; Bangladesh; Corporate Image; Reputation; Buyers; Innovation; Competitive advantage;

   Abstract : Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers. Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data. READ MORE

5. 4. "The war for talent" : A study on employer brand attractiveness and how the choice ofemployer among potential employees are affected by corporate socialresponsibility engagement

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Kajin Fares; Viktoria Palmaer; [2015]
   Keywords : Corporate social responsibility; employer attractiveness; employer branding; employer brand image; employer value proposition; organizational attributes; prospective employees;

   Abstract : An increased social and environmental responsibility has arisen as a result of globalization. Corporations are forced to be more about their social impact to stay attractive on the employer market, since employees are becoming more aware of corporations’ effects on the environment. READ MORE

6. 5. Affärsmöjligheterna från CSR : en studie bland leverantörer i Vietnam

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Marcus Larsson; Johan Arvidsson; [2013]
   Keywords : CSR; MNC; supplier; code of conduct; commitment; implementation; benefits; profitability;

   Abstract : Vietnam has experienced a rapid economic growth during the last decades. However, this rapidgrowth is not only positive. Working conditions in many factories are poor and insufficient wagesare very common. READ MORE