Essays about: "värdebaserad försäljning"

Found 2 essays containing the words värdebaserad försäljning.

  1. 1. Barriers of Value-Based Pricing in Manufacturing Companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mandy Ho; Siwa Alipour; [2020]
    Keywords : value-based pricing; pricing; manufacturing companies; value-based selling; customer-perceived value; service dominant logic; service; barriers; value; värdebaserad prissättning; prissättningsstrategi; tillverkningsföretag; tjänster; värdebaserad försäljning; hinder; barriär; värde;

    Abstract : Manufacturing companies are increasingly serving customers through valuebased offers by adding and integrating more services in their businesses. Although, manufacturers mainly still use cost-based pricing, many are reconsidering their pricing strategies to capture a fair share of the value they create through value-based offers. READ MORE

  2. 2. The challenges and improvement opportunities in a product-service sale process from a salesperson’s perspective : A case study at Scania

    University essay from Linköpings universitet/Industriell miljöteknik; Linköpings universitet/Industriell miljöteknik

    Author : Maria Kaldma; Kajsa Ahlbeck; [2018]
    Keywords : service design; product-service sale process; salesperson s perspective; PSS;

    Abstract : The objective of this thesis is to identify how a salesperson perform the product-service sale process, through investigating the salesperson’s conditions, challenges, and improvement opportunities within. Based on this, recommendations are given regarding how the product-service sale process can be improved, and how to develop the ideal sale process. READ MORE